Our Story
Rooted in the Emirates
Founded by siblings Yousif Mohammed and Budoor Mohammed, SARD grew from a life surrounded by the UAE’s rich culture and deep-rooted fragrance traditions.
The Beginning
Rooted in the Emirates
SARD was founded by siblings, Yousif Mohammed and Budoor Mohammed, who grew up and were raised in the UAE, surrounded by its rich culture and deep-rooted fragrance traditions.
Heritage
A tradition that shaped us
The heritage of oud and perfumery in the Emirates has always been part of our lives, shaping our appreciation for fragrance and becoming an essential part of our vision for SARD.
Our Vision
Created for our community
We wanted to offer our community something we truly believe in — fragrances crafted with high quality, bold character, and lasting presence.
Craftsmanship
Depth, strength and presence
Inspired by our culture and love for rich Gulf scents, SARD creates Extrait de Parfum fragrances with oil concentrations exceeding 25%, designed to deliver depth, strength, and distinctive presence. Each fragrance carries its own identity, shaped by carefully selected notes and thoughtful compositions.
Yousif Mohammed
Co-Founder
Budoor Mohammed
Co-Founder
The Founders
Two Siblings. One Vision.
Raised in the UAE, Yousif Mohammed and Budoor Mohammed founded SARD from a shared appreciation for the region’s culture and deep-rooted fragrance traditions.
Fragrance has always been part of our lives — and became the vision behind SARD.
Our Story Continues
We believe everyone deserves to find a scent that feels like their own — a fragrance that reflects their personality, culture, and story.Explore the Collection
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